We believe every business deserves smarter systems — and a person beside you to build them.
Running a business shouldn't mean losing your evenings to follow-ups, or feeling like the future is passing you by. We sit beside you and build AI into your business together, then stay with you as you grow.
Valerie Sparks
Side by Side AI was founded by Valerie Sparks — and here's the part that matters: Valerie is 78 years old, and she'll tell you herself that she can barely operate her phone.
For fifty years she built businesses on instinct, relationships, and hard work, and never needed a relationship with a computer. Then her tech team set up AI inside her wedding business, Sparks Wedding Advisory, and everything changed. Her business began working for her around the clock — accurately, tirelessly — while she spent her time where she belonged, with her clients.
Without AI, Valerie says she'd be quietly fading into old age. Instead, she's making a difference. So when she tells you that you don't need to understand technology, she means it — she's living proof. You just need the right people beside you. That's her purpose now, and the purpose of everyone on this team.
Our vision
We envision a future where businesses of every size — and owners of every age — can access the systems, automation, and AI they need to compete and grow, without having to become a technology person to get there. Side by Side AI exists to be the people beside you until you're happy, confident, and profitable.
The ideas we won't bend on
Four things that shape every conversation and every three days we spend with you.
We sit beside you, not across from you.
The whole idea is in the name. We build it with you watching, learning, and asking — never behind a curtain, never handed over as a mystery box.
No jargon, ever.
If we can't say it in plain English, we haven't understood your business well enough yet. Technology should make your life simpler, not your vocabulary harder.
AI supports people — it doesn't replace them.
We use AI to take the repetitive, time-eating work so you're free for the part only you can do: the relationships, the judgment, the heart of your business.
We stay.
Most providers disappear after the build. We come back every month through Monthly Mentorship, so your system grows with you instead of going stale.
Let's build something smarter together.
Your next stage of growth starts with the right people beside you. Let's explore how we can support your business.